Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. He goes on to argue that product and supply chain innovation should be the focus, with the CMO evolving into “the COO or SVP of supply chain.”

CMO 83

CMO Enterprise Management Planning Work Management 83

Content Standard

MAY 10, 2019

“After all, everything you do should be about solving customer problems and helping them achieve long-term success with your product or service.” To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Launch Marketing

APRIL 18, 2018

By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ). Gartner notes that companies implementing customer experience initiatives begin by focusing on the collection and analysis of customer feedback. – Salesforce research.

Brand Identity 48

Brand Identity Branding Work Management Marketing Management 48

Hubspot

FEBRUARY 24, 2015

It is no longer a world of focus groups and market research teams. Research from IBM reveals that enterprises where the CMO and CIO worked well together were likely to see a 76 percent increase in revenues and profitability, and research from Gartner states the CMO may have a bigger IT budget than that of the CIO.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Sprout Social

MARCH 16, 2023

Only the brands that go above and beyond for their customers receive enviable brand loyalty. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. But the use of these metrics goes beyond improving the customer experience. And they’re not alone.

Social Media 102

Social Media Service Media Response Rate 102

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Product recommendations. Giving customers product suggestions in the form of emails or ads can show them you care about their needs. Shutterfly.

Work Management 116

Work Management Personalization Marketing Management Marketing AI 116