Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

APRIL 12, 2012

I would have hired movers to pack the boxes so I could watch the Masters. I have actually had movers pack me the last two times I’ve moved, and that, my friend, is an investment worth making. That’s how you get a billion dollar price as a company like Instagram. They were first. Eric Boggs, a billion dollars?

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

accelerate agency

MARCH 29, 2023

Research a solution for a specific customer problem When you’re thinking about how to start a SaaS company, the first thing on your mind should be finding that killer idea. First, take a look at what’s already out there. Validate your idea using these three steps: Start with a competitive analysis First, run a competitive analysis.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Envy

MARCH 31, 2020

Data provided is extracted from a survey conducted among 100 B2B marketers by Yotam Gutman of Cybersecurity Marketing Pros and from a webinar held with leading B2B marketers: Amit Lavi, Co-founder of Marketing Envy, Oren Ezra, Head of Enterprise Marketing at Monday.com and Itai Galmor, VP Marketing & Sales at BrandShield.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Biznology

APRIL 25, 2016

Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. The opportunities should continue to be strong, considering 41% of PWC’s customers are concerned about Big Data overload. InsightSquared is a sales performance analytics company for fast-growing tech businesses.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Envy

MARCH 31, 2020

Data provided is extracted from a survey conducted among 100 B2B marketers by Yotam Gutman of Cybersecurity Marketing Pros and from a webinar held with leading B2B marketers: Amit Lavi, Co-founder of Marketing Envy, Oren Ezra, Head of Enterprise Marketing at Monday.com and Itai Galmor, VP Marketing & Sales at BrandShield.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

SnapApp

DECEMBER 14, 2016

New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Sales enablement. There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. Provide solutions and start them on the sales funnel. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62