Porch Group Media

JUNE 21, 2021

Complicated and downright overwhelming at times – moving is reported to be one of the most stressful life events. Fortunately, today’s consumers have technology and resources at their fingertips to help make moving and managing home improvement projects easier. Porch helps movers throughout the entire move process.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Pricing 52

Engagio

AUGUST 17, 2021

Sales intelligence has been around for a couple of decades, but its power is often overlooked because of that very fact; it’s not the shiny new software in the tech toolbox. As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

First-Mover Advantage 52

First-Mover Advantage Trends Webinar Metrics Planning 52

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Hubspot

SEPTEMBER 19, 2018

It often involves great risk and uncertainty, but it’s also an opportunity to overcome those challenges and to manage multiple aspects of a business operation. First, you’ll need to figure out the kind of business yours will be from a legal point of view. Consider pricing in a way that generates revenue in a recurring fashion (i.e.,

Startups 78

Startups First-Mover Advantage Work Management Buyer Personas 78

Convince & Convert

JULY 22, 2016

I do write for the blog occasionally, less often now than I used to, and do a lot of speaking at different events and workshops about all of the topics we cover, content marketing, online customer service, customer experience, social media, and that whole gamut. I do some other things, like a lot of folks, some of the team.

Ideal Customer Profiles 77

Ideal Customer Profiles Work Management Consulting Marketing Management 77