Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties.

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Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

DECEMBER 1, 2016

Look to industry experts—the movers and shakers that are always on the cusp of what’s new. But let’s be honest, it also takes time. So where can you go to look for the latest tips, tricks, and trends (besides this blog… sorry, I had to)? Please share their name in the comments below.

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First-Mover Advantage Thought Leadership Marketo Internet Marketing 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. Pinpoint people your target audience would be interested in, such as industry thought leaders, cultural icons, contemporary movers & shakers, and brands themselves. Happy tweeting!

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Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

This can simply mean doing a bit of research about who the movers and shakers are for a specific topic, making a list of people, and then asking them to contribute and review. For three days, content marketers from around the world take Cleveland by storm. This year was no different.

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ROI Content Marketing Planning Thought Leadership 48

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Host: Marketo. Social media. ” Social Media Strategies Summit. Smart Social Summit. ” Social Media Marketing World. .

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Conference Enterprise Management Work Management Marketing Management 132

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Content and Social Are in This Together.

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Social Media Video Marketing Media B2B Thought Leadership 48

Biznology

APRIL 25, 2016

Its ability to not only aggregate information that’s typically scattered across different sources (like spreadsheets, social media, or databases) into a single dashboard, but to then also continuously refresh the results, is a transformation for those involved in business operations. Source: Network World ). Like this post?

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