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tools of the trade: webinars and online presentations

The Effective Marketer

Online training : an instructor sharing PowerPoint slides, maybe sharing the desktop screen and using arrows, circles, and other annotation tools to illustrate a point. Depending on the category, or type, of webinar usage you will be able to list out all the features you need. United States License.

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Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

Ever hear something like this, “This call will be recorded & monitored for training purposes”? Are your employees properly qualifying leads? Call tracking boasts many powerful features that can help bring in more leads, turn those leads into clients and decrease spend. Call Recording for Law Firms.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100
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Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

Ever hear something like this, “This call will be recorded & monitored for training purposes”? Are your employees properly qualifying leads? Call tracking boasts many powerful features that can help bring in more leads, turn those leads into clients and decrease spend. Call Recording for Law Firms.

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11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

The company claims that this feature was so successful that they even received 54 messages on an Easter Sunday. In 2019, Major Impact Media released a case study about a real-estate client that wanted to generate more leads. They turned to Major Impact looking for a process where they could regularly be generating online leads.

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Competitive Differentiation: A Playbook for Winning in a Congested Marketplace

Hinge Marketing

The goal is not to address all the things your firm does; rather, they should be pointing out features that make it unlike other firms. You don’t have to conduct a giant study. Even a dozen interviews will provide a wealth of useful information. You also may want to refer to this list of 21 ways to differentiate a firm.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Noting that social media was the hottest topic on MarketingProfs last year, featured prominently in 7 of 10 articles, Ann Handley share some key stats, for example: if you’re going to market on Facebook, be prepared to offer special deals. Sales People Want Social Media Training - but Aren't Getting It. 25% of U.S.