Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.
Customer Experience Matrix
JANUARY 5, 2010
I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). New user interfaces.
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Customer Experience Matrix
MARCH 3, 2009
As discussed in last Friday's post , I see this is one of two truly key features for making simple campaigns easy to build. Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.
Webbiquity
JANUARY 27, 2011
However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Yes, some features apply more to simple marketing programs and others to complex programs. Every company has a specific set of needs that are addressed by a specific set of features. Here, then, is the final usability matrix.
Customer Experience Matrix
DECEMBER 27, 2010
This is a combination of features, usability, technology, and price. We consistently found that if you ask people to rate features as "must have" "desirable" and "not needed", 95% of requirements are rated as “must have”. But how did I know I’d assigned the right weights to the right features?
Customer Experience Matrix
NOVEMBER 18, 2009
The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.
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