Customer Experience Matrix
DECEMBER 8, 2011
I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.
Customer Experience Matrix
JUNE 19, 2015
The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. See this post for more on that.)
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Customer Experience Matrix
JUNE 2, 2009
Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Here’s a quick and surely incomplete run-down of those I’ve seen recently.
Customer Experience Matrix
APRIL 28, 2009
The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Most of the answers for those entries reported features deployed within the first two months, or made the reasonable selection of 'later', so they could quite well be accurate. Thanks to the many people who 'retweeted' the request).
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or
Hubspot
MARCH 13, 2012
From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. This raises the question: Why are the more advanced marketing automation features tripping marketers up, and how can you prevent yourself from getting snagged?
Customer Experience Matrix
NOVEMBER 17, 2010
Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.
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