Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. All told, I'm rather disappointed at what I see in this list.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. last week) but showed several features as deployed in month three. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

NOVEMBER 17, 2010

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Matthew Quinlan , VP Field Operations, Loopfuse. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Erik Bower, Co-founder, Marketbright (No Twitter). Demand Generation? Jeff Pedowitz , President and CEO, The Pedowitz Group. Maria Pergolino , Sr. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100