Convince & Convert

APRIL 28, 2010

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

link] #socialmedia – Posted using Chat Catcher [link] cubedconsulting (Cubed Consult Twitter Comment Thought we all got it by now, but more stats about B2B and B2C use of social media in marketing, etc. – Posted using Chat Catcher [link] Mark Fidelman Not sure I agree that B2C and B2B social media are similar.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150