Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above.

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Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way.

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Convince & Convert

SEPTEMBER 20, 2010

link] #socialmedia – Posted using Chat Catcher [link] cubedconsulting (Cubed Consult Twitter Comment Thought we all got it by now, but more stats about B2B and B2C use of social media in marketing, etc. – Posted using Chat Catcher [link] Mark Fidelman Not sure I agree that B2C and B2B social media are similar.

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Social Media Media Webinar Metrics Marketing & Strategy 149