FAQ Stats WOM Word of Mouth 
Convince & Convert
APRIL 28, 2010
He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. At the same time, word of mouth marketing IS important, and effective.
Convince & Convert
JULY 14, 2010
There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way.
Convince & Convert
SEPTEMBER 20, 2010
This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company.
Expert insights. Personalized for you.
149 
Let's personalize your content