Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. At the same time, word of mouth marketing IS important, and effective. This strategy builds WOM like you wouldn't believe.
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