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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. pay-per-click (PPC). A couple examples: Ampersands & Only use ampersands in proper brand and company names, or in SEO titles and UI/navigation elements. It also aids in SEO. . cost-per-click (CPC).

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17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. That's coming from someone whose entire job is to create content. Lead-gen offer.