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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. pay-per-click (PPC). If you have lots of specifics (or those for various platforms), provide specific examples or screenshots in additional docs or a wiki. click-through rate (CTR). copy editor, copy editing.

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17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. That's coming from someone whose entire job is to create content.