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C3 2021 Takeaways: Experts Reveal Organic Marketing Tips and Tricks

Conductor

Businesses are doubling down on SEO: Because of the shift to digital, businesses are focusing on getting their website found. In fact, we surveyed marketers and more than half of them stated that SEO is more essential during this time. As a result, companies are funneling more money into building out their SEO teams and strategies.

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How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

For in-depth guidelines or examples, link to external sources, such as wikis, FAQs on a website, or other guides. A couple examples: Ampersands & Only use ampersands in proper brand and company names, or in SEO titles and UI/navigation elements. It also aids in SEO. . Don’t use them in article headers or usual copy.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Because Google values in-depth quality content, skyscrapers can be SEO stars. They deserve to be last. But content types are only pieces of the larger puzzle… After all that, I know what I’m talking about when it comes to content.

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17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

Or, you can compile several questions and answers for a kind of FAQ-style blog post or downloadable offer! We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. 2) Pull from your company collaboration tool.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Frequently Asked Questions (FAQs). FAQs are a hub dedicated to answering your audience’s questions. Ask Me Anything.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Frequently Asked Questions (FAQs). FAQs are a hub dedicated to answering your audience’s questions. Ask Me Anything.