The Point

DECEMBER 13, 2019

In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories. The demand for better attribution will also pressure the big ad platforms – Google, Bing, Facebook, LinkedIn – to create more robust reporting options. – Tom Meriam, Vice President, Business Development.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

MARCH 7, 2019

DGR) What other channels/tools are companies using to augment their email marketing strategies? That’s almost entirely due to the emergence of ABM, where direct mail is perceived (accurately, in our experience) to be an effective tool for driving engagement, albeit at a higher cost. Direct mail? Chat bots?). (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

SEPTEMBER 11, 2017

And then closes with a list of 3 actionable phrases that drive action (“get the tools you need to succeed.”). For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. It leads with a clear, quantifiable benefit (“growing revenue 25%”).

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

SEPTEMBER 23, 2016

You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” billion active users, Facebook offers a unique and compelling platform for reaching the world’s consumers. But they didn’t. And that’s a good thing.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

The Point

OCTOBER 14, 2010

Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. It’s all heady stuff. Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

OCTOBER 8, 2009

For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

AUGUST 6, 2012

Social media used to mean launching a blog, or designing a corporate Facebook page. If someone shares your Webinar via Facebook, do you credit the Webinar or Facebook?) You can measure social ROI, but having the right tools and metrics in place is critical.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100