Tomorrow People

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6 tips to increase product feature adoption

Tomorrow People

Tip 1: Make sure your feature announcements are persona-targeted. Tip 2: Gradually introduce the feature to minimise momentum behaviour. A controversial example of momentum behaviour is when Facebook introduced the News Feed in September 2006. Tip 3: Highlight the cost of not adopting the feature.

Features 156
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The Key to Online Digital Marketing is Achieving Higher Grades

Tomorrow People

There are so many things to think about: How well are you using networking sites such as Facebook , Twitter and LinkedIn ? Fortunately, there’s a special tool which can answer these questions in seconds and give you the detailed feedback you need. How does your website compare? Are you doing enough to generate leads ?