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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce Marketing Cloud

If any employees are new to presenting, this is a good chance to outline best practices and tips for public speaking. For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Product demo plays Outline strategies for effective product demonstrations.

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Content Without Advocacy is Just Words and Google Bait

Convince & Convert

In just one year – from a standing start – SME became a multi-million dollar business. In addition to the blog itself, Mike and the SME crew produce the excellent Social Media Success Summits and Facebook Success Summits (disclosure: I’ve been a part of nearly all of them as a paid presenter).

SME 147
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Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

Content Standard

Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. Cala said the early tests are showing 300-400 percent greater conversion rate from Shopcast over Facebook Live, adding that this content has attracted visitors to stay on the shoe retailer’s website longer.

Tactics 108
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How To Build A Thought Leadership Strategy Today

EveryoneSocial

A subject matter expert (SME) is a person who’s an authority in a particular field. An executive can be a subject matter expert as well, but an SME can also be someone else within the organization with highly specialized knowledge. Subject Matter Experts. This is why I separate them out. So all this sounds pretty good, right?

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How to Turn One Piece of Content into Multiple for SEO

Moz

If you're creating a breakdown of your product or service, you may want to start by interviewing a subject matter expert (SME) to gain real-life details on the product/service and the solutions it provides to your target audience. If you have additional content, like a Powerpoint presentation or a walk-through, this might be the tool for you.

SEO 85
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20 Time Management Apps And Tools That Will Help You Run Your Business Like A Pro

Magisto

As an SME, this is one of the best tools to stay organized at work. This time management app allows you to stay focused and be present. It is compatible with Facebook, Twitter, Firefox, and others. 1Password offers plans for families 2.99$/m – 4.99$/m teams at 3.99$/ and businesses at7.99$/m billed annually. #2

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Social Media Strategy? Think Like a Reporter

Webbiquity

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.