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Marketing to Millennial business buyers

Biznology

For advertising, use social media like Facebook and LinkedIn. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. Streamline your lead gen. Make it effortless.

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Why Sales Needs Social Media Engagement Insight

Oktopost

Because every sales person knows that the less amount of data on a lead given to them means they have to use their valuable time to look it up. Today’s buyers want to engage with sales much later than they ever did before and want to have as much information as possible before jumping on a call with a sales person.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. Even better is being able to see if they commented and what they said, as it will help your sales reps personalize their outreach and tweak their overall outreach process.

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5 Essentials of B2B Sales and Marketing Alignment

Valasys

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. B2B sales and marketing alignment involves an amicable atmosphere for regular in-person relationship development, brainstorming, and collaboration between the sales and marketing teams.

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16 marketing automation platforms your organization should consider

Martech

Mobile app messaging campaigns capture mobile insights in real-time and drive personalized mobile experiences (push notifications and in-app messages) to each contact. SMS campaigns reach customers quickly with personalized, targeted messages. Artificial intelligence is used throughout the Acoustic Marketing Cloud. ActiveCampaign.