Customer Experience Matrix

SEPTEMBER 9, 2009

If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. database marketing, or, more poetically, narrowcasting. At most they ask for service if there’s a problem. Today it is represented primarily by television. You can date TV-dominated era from, say, 1950 to 1985.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

JANUARY 19, 2015

The same principle applies to explaining your product, or service. Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Webbiquity

FEBRUARY 23, 2012

It’s the tool Google will use to beat Facebook. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). How to Migrate from Facebook to Google+ by How-To Geek. Google+ (or Google Plus) is many different things, depending on who you ask.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

Fast, inexpensive, great service. Jay: The book is called “Return on Influence” The question people always have about Klout and similar services is how can you possibly deign to measure something as amorphous as influence? Maybe Narrowcasting Trumps Broadcasting. Video production by my friends at Candidio.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145