Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. At most they ask for service if there’s a problem. These shifts from offline to online advertising and from search to social media suggest a progression through four stages: 1. Today it is represented primarily by television. You can date TV-dominated era from, say, 1950 to 1985.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. That being said, when you’re working on closing a big deal or maintaining an important relationship, personalized service is the key to separating you from your competitors.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Choozle

JANUARY 23, 2024

McMillon showcased Walmart’s dedication to aligning technology with human needs through initiatives like ‘Scan & Go’ and the ‘In Home Replacement’ service. There appears to be a huge challenge for the brands to understand how to allocate their precious marketing resources.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

AUGUST 2, 2013

If you are teaching your viewer about your product or service, it will not be a viral video. There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. First, lets talk about excitement vs understanding.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Vidyard

JANUARY 19, 2015

The same principle applies to explaining your product, or service. If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Webbiquity

FEBRUARY 23, 2012

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). This is why you’ve seen Facebook partnering with music providers, launching its own email service, and allowing users to make images and updates public to improve Facebook Search.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

Fast, inexpensive, great service. Jay: The book is called “Return on Influence” The question people always have about Klout and similar services is how can you possibly deign to measure something as amorphous as influence? Maybe Narrowcasting Trumps Broadcasting. Transcription services provided by:

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123