Customer Experience Matrix

SEPTEMBER 9, 2009

If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. database marketing, or, more poetically, narrowcasting. Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. search marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

The ROI Guy

DECEMBER 23, 2010

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Social Media 40

Social Media ROI Practices Media 40

Vidyard

MAY 9, 2013

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Simple, isn’t it? Sadly, that’s easier said than done.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Vidyard

JANUARY 19, 2015

Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Do You Want To Introduce Your Topic To a Wide Audience?

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Webbiquity

FEBRUARY 23, 2012

It’s the tool Google will use to beat Facebook. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). How to Migrate from Facebook to Google+ by How-To Geek. Google+ (or Google Plus) is many different things, depending on who you ask.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. Between Instagram photos and tweets and Facebook status updates and LinkedIn posts and blog posts, etc., Look at the Facebook timeline and what Facebook is trying to do there; document every step of your life. It’s just like doing some big favor for you in real life.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123