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How to Use Psychographics in Your Marketing: A Beginner's Guide

Hubspot

Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford. What could really be at work here is that you''re probably ignoring psychographics. What are psychographics? Psychographics gives you so much more insight.

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Sales Promotion Campaigns – A Definitive Guide (With Examples)

LeadSquared

It may include advertisements, freebies, coupons, contests, rebates, product samples, and more. What shows do they watch, what books and magazines do they read, what do they do during their spare time? The answers to the above questions require the collection of demographic and psychographic data.

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Increasing Engagement for Regional Publications

Hubspot

Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. Despite this, print has been declining as a percentage of total revenue for local magazines since 2005. Here are some tips to help you facilitate that process: Run a sample survey among your audience base.

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Digital Does Not Mean "Just Build a Website"

Hubspot

I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I Digital Is Not a Technical Challenge; It Is a Psychographic Challenge. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. In another, 24 varieties were available.

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits.