The Point

JANUARY 19, 2021

Here’s what they had to say: “With the emergence of 5G technology and lower latency, creative trends will continue to generate opportunities for more interactive formats (videos, 3D renderings, interactive graphics) and short snippets that are immersive and quick to load.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

DECEMBER 13, 2019

I think B2B companies are just beginning to realize that they need to invest in more than just static content and instead build more interactive assets that open the door for new forms of engagement.”. – Crystal Martin, Art Director. “I I believe 2020 will be a year of category consolidation in B2B martech.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Presenting any opportunity to do otherwise is a distraction from the primary call to action, and almost guaranteed to lower response.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

NOVEMBER 28, 2011

It permits comments, likes, social sharing, and other interactive functionality that you don’t get with a simple email newsletter. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

SEPTEMBER 6, 2011

Key to the workflow is a system of “progressive profiling” that presents an evolving set of questions to prospects as they interact with the nurturing program. To reduce overall email frequency, add structure to the ongoing nurturing program, and also drive greater interaction with the database, Spear designed a monthly customer e-newsletter.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100