Digital B2B Marketing

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article).

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6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers. The B2B Lead Generation List. Inbound or Content Marketing.