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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms? Focus on Online Tools.

article thumbnail

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms? Focus on Online Tools.

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E-books: More Than a New Marcom Fashion

WriteSpark

E-books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . Facebook, Twitter). A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic. .