Biznology

Remove Facebook Remove Google Remove PageRank Remove Twitter
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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. And which contains social? So, what is the right answer?

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Your competitors are doing SEO

Biznology

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Their competitors.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Even if you are a “one in a million” kind of person, in Facebook there are 1,000 people just like you, and that is a crowd.

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For ranking algorithms, AdAge is no Google

Biznology

The bottom line is that AdAge is no Google when it comes to ranking algorithms. Google has probably spent a little more time on its ranking algorithm than AdAge, of course, and it is certainly more complex. Google’s algorithm actually has two parts–the query factors and the page factors.

Google 80
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Inbound Marketing the Way God Intended

Biznology

But until recently, when Google did a big check and adjustment to its algorithm, fake inbound marketing was outdoing the real thing. We don’t care about their compete.com score, their Google PageRank number, or their Alexa ranking. We don’t care where they show up on Technorati or on Guy Kawasaki’s AllTop.