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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

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How Facebook and Twitter Affect SEO

SnapApp

Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page). Facebook "Like" data displayed in Bing search results.

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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

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The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

Twitter Handle. PageRank (Normalised). Twitter Handle. PageRank (Normalised). And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. jeffbullas. Jeff Bullas. GerryMoran. Gerry Moran. BrennerMichael. Michael Brenner.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Google Toolbar PageRank (More so for cross-referencing sites for outreach prioritization, but toolbar PageRank is not a regularly updated metric and has very limited value ). Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score). Domain Age/History.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 147