Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

MARCH 8, 2010

Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. Are you using targeted social media for lead generation?

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Televerde

OCTOBER 30, 2019

Content marketing generates 3X as many leads for 62% less money than traditional marketing. Content Marketing Institute, 2018). Long-form blog posts generate 9X more leads than short-form blog posts. On video marketing: 19. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Vidyard

JANUARY 5, 2017

And Bianchini was quick to point out that account-based marketing isn’t for everyone: But switching to an account based model for marketing and lead generation doesn’t just require a change in how your team executes on marketing campaigns. It requires you to flip your entire strategy on its head. Is ABM Right for You?

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Adobe Experience Cloud Blog

JULY 14, 2014

It also affects your company’s bottom line – according to InsideView, companies with an active blog generate 67% more sales leads per month. Generate a list of your company’s “areas of expertise,” and then make a list of subjects within those areas that your audience is likely to care about.

Multi-Touch Attribution 48

Multi-Touch Attribution InsideView Marketo Marketing Analytics Tools 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. And why not?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. Cool Web Tools.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40