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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. InsideView is gaining the most attention for this at the moment.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

B2B Marketing: Facebook vs. LinkedIn. InsideView’s new infographic shows how effective social media marketing has become for B2B, taking a closer look at the benefits of using social media for B2B marketing. B2B Marketing: Facebook vs. LinkedIn. Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top.

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What the World Would Be Like If B2B Marketing Didn’t Exist?

KoMarketing Associates

After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. We Wouldn’t Have The Same Repeated Messages.

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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Your Facebook posts can be posted midmorning, midafternoon and evening. What went wrong?

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. Are you using targeted social media for lead generation?

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10 Best Sales Intelligence Tools to Consider for Your Business

SalesIntel

InsideView. InsideView has one of the most comprehensive feature sets, with solutions for territory planning, account-based selling, and sales cycle acceleration—it even supports social media selling. InsideView’s Go-To-Market Decision Engine assists you in identifying growth prospects for your business.

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99 B2B Marketing Statistics to Back Your Bets

Televerde

Content marketing generates 3X as many leads for 62% less money than traditional marketing. Long-form blog posts generate 9X more leads than short-form blog posts. 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. Nearly half on consumers engage with brand videos on Facebook every day.