The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Research has revealed that buying cycles have changed dramatically through the Great Recession, as: 62% of technology vendors need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Two of the leading choices are Microsoft SQL 2005 and Oracle Database 10g. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Following such generalized advice can lead to spending misallocation and competitive disaster. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

The ROI Guy

JULY 22, 2010

This easy-to-use tool is accessible through ShoreTel’s public Web site and is based on the TCO industry standards that Alinean has established, incorporating independent third party research from leading firms. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 9, 2010

As sponsors of the conference, Alinean is greatly looking forward to participating and helping sales enablement professionals understand how the new economy is driving significant changes in buyer sentiment, and how addressing such changes will mean the difference between taking the lead, or being an also-ran. Latest Research.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 28, 2010

To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers. Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. Nowhere else in the world except on a site like Twitter, Facebook , or LinkedIn can you go ‘viral’ and reach massive audiences—to say nothing of having an algorithm recommend your profile and content to millions of others. Their problem?

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. Nowhere else in the world except on a site like Twitter, Facebook , or LinkedIn can you go ‘viral’ and reach massive audiences—to say nothing of having an algorithm recommend your profile and content to millions of others. Their problem?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65