Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Content4Demand

NOVEMBER 5, 2021

Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. For B2B marketers, this is highly prized information.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. Take advantage of intent signals. Without using predictive data to identify intent signals, it can be difficult for B2B brands to personalize or target leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. Forrester Wave Reports. G2Crowd Company Comparison Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 These tactics are often run through Google, Facebook, LinkedIn, and other ad networks, where buyers are targeted with the intention of being captured as a lead. pieces of content before making a purchase decision.

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59