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The Most Important Marketing Metrics

Marketing Insider Group

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? Now I have always had great respect for what Mike and his team are doing over at Hubspot.

ROMI 100
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99 B2B Marketing Statistics to Back Your Bets

Televerde

67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. Nearly half on consumers engage with brand videos on Facebook every day. Forrester, 2017). Curata, 2019). Statista.com, 2019).

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90 CRO Tips from 42 Shopify Experts

Convert

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Rafael Romis, Founder of Weberous Web Design. Or use OAuth login , enabling login through social sites like Facebook and Google. Rafael Romis. Does the copy clearly indicate who your product helps?