Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. They provide three basic functions: - send messages via social media.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 11, 2011

The latest release adds features that are most important to enterprise marketers. These included revenue reporting, anonymous visitor lookups, marketing calendars, and advanced scoring features such as caps on points from one event type. Clients who needed those features had to remain on the previous system (Engage B2B).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120