Martech

AUGUST 27, 2021

Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. They might be different functions in your eyes, but it’s absolutely critical that they’re integrated and balanced.” Here’s my hack. Quote of the day.

Privacy 111

Privacy Work Management Marketing Management Privacy Protection 111

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Indirect business impact as part of omnichannel campaigns or by influencing the performance of other channels more generally. Lead generation. Tracking metrics by acquisition source. Indirect business impact.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. Privacy Shield certification ensures that participating companies are protecting data and the transfer thereof.

Privacy 45

Privacy Privacy Protection Lead Ranking Branding 45

Adobe Experience Cloud Blog

MAY 7, 2021

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Guess what? They both love cookies.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Click maps, for example, look like this: But that’s only one type of heatmap used in user research. When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Adobe Experience Cloud Blog

MAY 7, 2021

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Guess what? They both love cookies.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

BenchmarkONE

SEPTEMBER 29, 2021

If you’re driving traffic to your website , using paid advertising for your business, generating leads , or emailing your subscribers, marketing compliance needs to be looked into for each stream. . False advertising may get eyes on your brand, but if it leads to angry customers and a bad reputation, is it worth it?

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69