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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

As connectivity and communication moves beyond tablets and phones and into appliances, cars, and even medical and fitness devices, marketers must spend more time listening and less time talking so that their messages are more targeted, relevant and personalized.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

Insiders

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ Pro Tips Round-Up: Week 1 by Business Insider. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. 5 Top Google+ Plugins by Kim Garst. Google Plus Strategy, News and Commentary.

Google 100
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Email personalization. 5 ) Personalization. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Product recommendations.