experience work 
LeadSloth
OCTOBER 20, 2010
This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua clearly has a very active user base, and they’re willing to share their experiences.
LeadSloth
OCTOBER 16, 2009
These are common job requirements: Experience with: Marketing Automation software. Challenge 3: Experience With 10+ Systems Required. And last but not least: it would be great if the marketing automation manager has experience with the systems that are used in marketing. Marketing Automation Job Requirements. Email Marketing.
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LeadSloth
OCTOBER 18, 2010
Actually, I felt frustrated that the lack of good technology was holding me back: it’s wasn’t just a lot of extra work, but certain features like behavioral lead scoring are simply not possible without Marketing Automation. If you don’t have the right resources, you may need to hire someone, or work with a consultant.
LeadSloth
NOVEMBER 16, 2010
Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Being in the Bay Area, a lot of the attendees worked for software companies. A recurring theme is that you need to really understand the prospect.
LeadSloth
MARCH 16, 2009
Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. The form builder works different from some higher-end systems that actually host the entire landing page for you. An anonymous prospect record.
LeadSloth
APRIL 24, 2009
Craig has lots of experience with sales operations and demand generation, and shares his and other people’s knowledge via his blog. Jame Ervin ’s @Work blog (@ jameane ). Brian is the author of the authoritative book “Lead generation for the complex sale” and has a wealth of interesting articles on his blog.
LeadSloth
FEBRUARY 17, 2010
If multiple people work together on campaigns, it’s extremely useful if you can collaborate in the application itself. Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones.
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