Paul Gillin

JUNE 18, 2013

Don’t lead with a sales pitch. Indium’s sales leads grew 600% in the year after the program was launched. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. Be helpful and sales will come. Taming the big five.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 2, 2015

Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MAY 27, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that generosity is part of his business strategy. Top coders win money and also visibility that leads to jobs and lucrative contracts. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” GAD is a leading provider of secure processing capabilities to 430 banks in Germany. ” “Kids are the new normal. They think nothing about connecting with people and sharing actionable information.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Within a few seconds of news breaking anywhere, it’s on Twitter.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50