Industrial Marketing Today

article thumbnail

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

For example, product catalogs, datasheets and application notes can be ungated. Subsequent content such as online demos, samples, product configurators and webinars should ask for more information (progressive profiling). Use a mix of free and gated content to qualify and nurture your visitors.

article thumbnail

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60