LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

APRIL 29, 2009

For example, I like Six Steps to Punching Above Your Weight. Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). In alphabetical order: ActiveConversion B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This is something that is easy to implement: for example, Pardot uses the Rapleaf service. And that’s exactly what Marketo announced.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 11, 2009

For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

AUGUST 30, 2009

One of the best examples is in Marketo’s “Secret Sauce&# webinar. Better conversion rates with lead nurturing. More efficient sales force. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. Lead Nurturing fixes funnel leakage.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

JUNE 30, 2009

Let’s give two examples. The alternative to a Marketing Automation system is a hodgepodge of specialized systems, such as email marketing and form building tools (see also Maria Pergolino’s post on the Marketo blog ). Why Automate Marketing? Who is in Charge of Marketing ROI?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100