SalesIntel

FEBRUARY 8, 2023

Market segmentation helps you find and accurately target your customers. Audience segmentation is to B2B businesses what dessert is like to your favorite meal. But you need a secret ingredient: data. What types of data should I use? Segmentation is usually done at the account level. The question is, which ones?

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Learn from the Pros

MARCH 21, 2024

Here are a few potential options to consider: Data/CRM Enrichment – Data enrichment is a process that involves integrating 3rd-Party data with your existing customer relationship management (CRM) system to complete and enhance information about your contact records.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

OutboundView

JULY 16, 2020

There are mainly two aspects when it comes to B2B data: how segmented/ targeted and accurate is the database that you are purchasing, or your in-house database is. Data goes out-of-date at a rate of about 25-30% every year, because of job changes, personnel moves, promotions, etc. Methods of Segmentation.

Marketing AI 36

Marketing AI Best Practices Work Management SIC 36

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. . Data is at the core of every go-to-market motion.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. Data is at the core of every go-to-market motion.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

SalesIntel

APRIL 22, 2022

Firmographic information includes both company-wide and specific user-level data. B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Firmographic data includes information such as: Annual Revenue Industry Type . Intent Data

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

SalesIntel

APRIL 22, 2022

Firmographic information includes both company-wide and specific user-level data. B2B segmentation with firmographics allows you to construct a picture of who your clients are so that you can target certain markets with relevant content. Firmographic data includes information such as: Annual Revenue Industry Type . Intent Data

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52