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The Effective Marketer
JULY 26, 2011
Only email one person at a time. Examples of subject lines might be: “Webinar Email – Review Copy by Wed 10am”. Examples are: “Here’s the revised copy for the email invitation to the July 16 webinar. This way the first thing the person sees is the deadline and he or she can plan accordingly. See below.&#.
The Effective Marketer
JULY 13, 2011
tells in his book a personal account of how a viral marketing campaign went wrong. It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. And he was personally doing every speaker kit himself (printing, making copies, punching holes, and mailing).
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