Zoominfo

JULY 14, 2023

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. Snapchat also popularized video content and made it more accessible to share with others, inspiring other social platforms. Snapchat has an advertising reach of 575.7 million users.

Paid Content 52

Paid Content Paid Search Agency Ads ROAS 52

Adobe Experience Cloud Blog

MAY 3, 2016

As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not. Only then can you understand the return on ad spend (ROAS) from your campaigns.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services ROAS 48

Single Grain

MAY 11, 2023

If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways. This could be through commentary on social media or review sites, leaving your brand’s reputation in the hands of others.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

LeadsRX

MARCH 12, 2021

Better yet, a key measurement is return on ad spend (ROAS). This is why it’s crucial to incorporate attribution modeling when calculating your actual marketing ROI, or ROAS. Instead of analyzing a single event, you get to see the complete picture of how your different platforms complement one another in driving the conversion.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. 76% of marketing videos are hosted and shared on social media. The same concept extends to marketing video ads.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52