Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet. I resisted treating it as a standalone in the survey.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Chris Koch

JANUARY 15, 2010

He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. That’s for you,” he said.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

MARCH 12, 2010

Social media is raising the bar on customer intimacy. Social media is making that fact plain. We’re all struggling to move from the traditional arm’s-length, temporary campaigns to the always-on, direct relationships inherent in social media management. Social media reduces the incremental cost of content.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

OCTOBER 12, 2009

We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution. Look at it this way and social media inevitably becomes evolution, as social media researcher Josh Chasin convincingly argues here. But I think we lose sight of the revolution by looking at social media in isolation.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

JANUARY 8, 2010

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out. Now don’t get me wrong.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

OCTOBER 30, 2009

.; the other is the river of conversation that flows through the event at breaks, meals and receptions. We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

DECEMBER 10, 2012

Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. Social media hasn’t taken off for B2B because it doesn’t provide any more utility for making those things happen (except perhaps for finding old colleagues on LinkedIn).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

MAY 27, 2010

Another sign of a great event is the people it attracts. I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog. How to use social media for B2B (christopherakoch.com).

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising B2B 100

Chris Koch

MAY 21, 2010

Social media is beginning to teach us that long qual forms are going the way of the dodo. Especially as social media takes off, we’re finding that prospects and customers have less and less patience for giving us that information. I find much more value in Twitter than in any of the other social media networks.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

AUGUST 5, 2011

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? I see brands investing effort in campaigns around a particular event or contest, but what about the space in between?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. This price is one that high-level executives have been calculating for years as providers woo them with memberships in customer councils and invitations to private events. Trouble is, we take a one-price-for all approach to our content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. This price is one that high-level executives have been calculating for years as providers woo them with memberships in customer councils and invitations to private events. Trouble is, we take a one-price-for all approach to our content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

DECEMBER 29, 2009

Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles. The answer is we don’t.

Enterprise Management 100

Enterprise Management B2B Marketing B2B Thought Leadership Marketing Management 100

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. But let’s not get too hung up on social media.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

FEBRUARY 11, 2014

Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. Some teams have set up “war rooms” that monitor social media to engage with fans. Improving the in-game experience extends beyond apps.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

OCTOBER 1, 2010

It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. traditional media companies. I can’t wait. IBM does that.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

DECEMBER 28, 2010

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. Soon, we’ll be able to automate our social media relationships through bots that can judge sentiment.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100