Customer Experience Matrix
JULY 22, 2011
The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. Both events mark a continued expansion of their product. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June.
Customer Experience Matrix
MAY 21, 2015
Perhaps inspired by the venue, the Teradata folks did a lot of (metaphorical) kimono opening at the event, detailing their product plans in ways I rarely see in public. I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners. Fair enough.
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Customer Experience Matrix
APRIL 15, 2024
This followed the previous week’s rumor that Google-parent Alphabet is consideringan offer for Salesforce-competitor HubSpot , and came the same week as a slew of partnership announcements tied to Snowflake’s Marketing Data Cloud Forum. You don’t need a crazy wall to see how these events are connected.
Customer Experience Matrix
JULY 1, 2023
Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI.
Customer Experience Matrix
JANUARY 25, 2012
This is all done in the same system as traditional contact management activities: tagging contacts, assigning tasks and events, sending and receiving emails, tracking deals, building lists, searching your database, and managing your calendar. An open API to import contacts from other sources is due by the end of February.
Customer Experience Matrix
JUNE 13, 2016
It then enhances the contact and account data with attributes, events, and intent from the usual ABM data vendors. Recipes can be driven by real time events (“send a task to CRM if a decision-maker requests a meeting”) or by scheduled processes (“check daily for new accounts without a decision-maker and fill any gaps you find.”)
Customer Experience Matrix
FEBRUARY 1, 2012
I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot.
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