Chris Koch

APRIL 8, 2011

Here’s my take (I hope you will help me with your thoughts). Social media supports an event, or an offering introduction, then ebbs. We could all use some way to gauge our progress, especially in large, dispersed companies and marketing organizations. There is cultural permission to speak.

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

MARCH 4, 2011

The business side of these organizations is trying to maintain profitability by slashing staff and by maximizing online traffic to make up for lost print ad revenue (and other desiccated revenue streams like events). Does that help clarify what to do next? And this potential windfall isn’t limited to new prospects. What do you think?

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

FEBRUARY 11, 2014

Sports teams are looking to change this dynamic by embracing metrics that help them quantify the value of loyal customers beyond ticket purchases – and reward those customers for their loyalty. Recognition programs can be as simple as an usher greeting season ticket holders by name as they take their seat.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

JANUARY 8, 2010

You need to build an internal network that focuses on identifying internal thought leaders and building alliances with external academics and customers who can help develop and test ideas. A calendar helps marketing plan out the frequency and focus of its output. If learning is the objective, the rest falls into place.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

DECEMBER 18, 2009

As more buyers participate in social media, and as the tools and possibilities for collaboration continue to improve, social media is becoming an indispensable channel for marketers to help buyers find one another and market to them. But social media is by no means a silver bullet.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

MARCH 12, 2010

Social media that connects one live event with the next one lets us continue to build the relationship. I can’t help but think that as the different social media channels continue to evolve, customer intimacy is going to take a leap forward. Most of this is content we were going to produce anyway. What do you think?

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

OCTOBER 6, 2009

salespeople screaming for a brochure today or an event tomorrow). Marketers can replace offers with survey questions once in awhile to help build an understanding of timely issues to drive future content. To consistently beat competitors, that content needs to remain relevant and targeted. Interview the players and the experts.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

salespeople screaming for a brochure today or an event tomorrow). Marketers can replace offers with survey questions once in awhile to help build an understanding of timely issues to drive future content. To consistently beat competitors, that content needs to remain relevant and targeted. Interview the players and the experts.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

DECEMBER 28, 2010

But influence in social media isn’t purely a numbers game (though numbers can certainly help). All year, marketers have been telling me that they are having a harder and harder time getting noticed in traditional channels like white papers, email newsletters, and events. It’s also about the degree of interconnectedness.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

OCTOBER 1, 2010

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Another way is by picking themes to help guide your TL development. Smarter Planet helps SMEs at IBM focus. Marketing is helping develop offerings. Please add your thoughts!

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100