Chris Koch

AUGUST 5, 2011

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

MAY 21, 2010

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. come at a price. This is a disaster if you ask me.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

MARCH 19, 2010

Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

DECEMBER 29, 2009

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? Social media like Twitter are the offer engines for the valuable thought leadership content that we offer through our other channels like the website and events. The answer is we don’t. What do you think?

Enterprise Management 100

Enterprise Management B2B Marketing B2B Thought Leadership Marketing Management 100

Chris Koch

OCTOBER 30, 2009

the other is the river of conversation that flows through the event at breaks, meals and receptions. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. There are two rivers of content at conferences. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. You realize that you don’t know everything, but you can walk away knowing that the day’s events haven’t totally escaped you. Social media doesn’t do that for us right now.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

DECEMBER 10, 2012

The utility would be in making that easier to do than it is now (going to vendors for customer references, calling up their networks of peers for recommendations and advice, sifting through analyst reports and trade magazines, going to trade association events).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100