Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. Marketers will spend the largest share of their budget this year on events (20.2%), up from 17.2% of the total marketing mix this year from 20.9%

Marketing Budget 100

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Everything Technology Marketing

MAY 31, 2011

The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The most popular channels to deliver content: website, live events, email. The biggest challenge: producing truly engaging content. Companies spend an average of 20 percent of their budgets on content marketing.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

AUGUST 8, 2012

In contrast, the least commonly used content marketing tactics are advertorials (11 percent), community management & threading (12 percent), and virtual events (18 percent).

Tactics 100

Tactics Advertorials Content Marketing Case Study 100

Everything Technology Marketing

MARCH 25, 2014

As a full consultative group, AMS offers a robust portfolio of turnkey solutions that can supplement ongoing alliance marketing initiatives including: research based programs, content development, brand messaging, social marketing services, lead generation and nurturing, custom executive events and more.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

OCTOBER 10, 2010

Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.

Segmentation 100

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Everything Technology Marketing

JUNE 12, 2010

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion.

B2B Marketing 100

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Everything Technology Marketing

JANUARY 17, 2010

as well as trigger events such as the hire of a new chief executive or approaching compliance deadlines for regulatory legislation. Attributes used for segmentation include demographics such as industry and company size, psychological characteristics such as technology adoption patterns (innovators, early adopters, early majority, etc.)

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 100