Remove Event Marketing Remove Lead Management Remove Magazine Remove Marketo
article thumbnail

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Adobe Experience Cloud Blog

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine. Chief Marketer Magazine.

Course 48
article thumbnail

5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Yes, it’s great investing in an ad for a local magazine, but only if your customers are reading it. Here’s what Kentucky for Kentucky did well here: They targeted a magazine who had a reader base which included their ideal customer. Create In-Person Events. Event marketing is another initiative that can seem expensive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation is Not Marketing Strategy

ViewPoint

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.