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10 B2B Marketing Trends to Watch in 2022

Biznology

DECEMBER 15, 2021

And marketers are getting more creative, with both formats and applications. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Social media pulls ahead. Something I would never have predicted.

Trends 197
Trends B2B Marketing Account Based Marketing Marketing Budget 197
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Push versus Pull Marketing: In B2B, You Need Both

Biznology

MARCH 28, 2013

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Inbound marketing is all the rage today. Hubspot promotes it. Outbound is bad,” she said. Well, I guess her feeling is understandable. Marketo promotes it. Seth Godin promotes it.

B2B Marketing 80
B2B Marketing Advertising Agencies B2B SEM 80
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